U-Bell Marketing Automation Frontend    •    Backend    •    Dev-Ops    •    Data

Overview

Lead Tech at HigherEducation.com, an industry-leading Ed Tech company, powering the largest marketplace of high-intent prospective students in the US. They leverage proprietary data, algorithms, and technology to provide over 150 university partners with unparalleled, cost-effective access to successful students at every step of the student journey.

Industry Education
Region US
Role Tech Lead
Year 2017-2020
SEO Sites.

Scalable sites tailored to increase organic search presence and lead generation.

Propietary Applications.

Development of multiple propietary applications to support the business model. (Builder App, Online Programs API and Applicatons Manager App).

Propietary Components.

Development of components that support integration with current Tech Stack. (Tracking, Anti-Spam, Live Chat, and Dynamic Phones).

Programs API
Programs REST API can be used by any application that can connect to the internet.

Why? REST API is a need because this is the lightest way to create, read, update or delete information between different applications over the internet or HTTP protocol. This information is presented to the user in an instant especially if you use JavaScript to render the data on a webpage.

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Builder App
Application used to create Landing Pages

Development on top of WP CMS, leverage WP CMS capabilities to address the CD/CI need it on a daily basis.

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Applications Manager
Tool where students apply for Higher Education

Lead the integration of our propietary components (Tracking, Livechat, LP, SEO Sites, Dynamic Phones) and Tools (Salesforce, Marketing Cloud).

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SEO Sites
Online Programs Marketplace Portals.

Lead the Development (Frontend, Backend, Dev-Ops), Data Analysis, SEO and Monetization of multiple Online Programs Marketplaces Portals. Creation of KPI's and Internal Benchmarks to sustain an aggresive growth on the business side.

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Integrations
Components and Tech Stack together.

Integrate diverse Tech Stack to leverage the propietary components created to support the business model. Major integrations included salesforce database integration with SEO Sites and AppTool. Omni-Channel Tracking Component Integration accross all digital assets. Database ETL.

Tools of the trade

Technology Stack: